It’s a hot week for the genre, with the top shows turning in double-digit growth over last year.
Magazines continued to be the syndie genre to watch in the week ending Aug. 27, with the top four shows all up by double digits over last year. No other strip in any genre could boast a similar performance.
Talk shows by comparison were mostly down, while courts and games were mixed. On average, levels of people using television were down by 1.2 million viewers from the prior week, which is par for the course in late summer.
CBS Paramount’s Entertainment Tonight averaged a 4.6 rating, up 5% for the week and up 10% for the year, according to Nielsen’s live plus same day household ratings. On Aug. 20, ET scored a 5.0, the show’s best single-day rating in eight weeks, running a story about the end of movie star Tom Cruise’s 14-year business relationship with movie studio Paramount.
King World’s Inside Edition held steady for the week at a 3.3, but like ET was up 10% for the year. CBS Paramount’s The Insider in third place also was even for the week at a 2.5, but up 14% over last year. For the second straight week, The Insider showed the biggest year-to-year improvement in first-run syndication. In fourth place, NBC Universal’s Access Hollywood was unchanged at a 2.2 and up 10% over last year. Finally, Warner Bros.’ Extra! was up 5% for the week to a 2.0, even with last year.
Twentieth’s Geraldo at Large, the newest magazine on the block, was up 5% to a 2.1 rating/5 share, according to the show’s primary run average in 39 metered markets. That was Geraldo’s best rating since the week of July 31.
Among the talk shows, King World’s Dr. Phil was the only gabber to see its rating jump over last year. Phil was up 2% for the year to a 4.4, holding steady for the week. King World’s Oprah, the No. 1 talker, was down 2% to a 5.3 and down 7% from last year. Buena Vista’s Live with Regis and Kelly, which was in repeats all week, scored a 2.9, down 9% for the week and 3% from last year. NBC Universal’s Maury at a 2.6 was unchanged for the week, but down 10% for the year. NBCU’s Jerry Springer and CBS Paramount’s Montel Williams each fell 5% to 1.8, a 10% from last year. Warner Bros.’ Ellen DeGeneres was up 7% to a 1.6, unchanged from last year.
Finally, Warner Bros.’ rookie talker, Tyra Banks, beat NBCU’s Martha, also finishing up its rookie season, for the 12th week in a row. Tyra at a 1.4 was unchanged for the week, while Martha jumped 8% to a 1.3.
CBS Paramount’s Judge Judy led the court shows at a 4.6, up 7% for the week and flat year to year. CBS Paramount’s Judge Joe Brown remained in second at a 3.1, also up 7%, but down 3% from last year. Warner Bros.’ People’s Court was unchanged for the week at a 2.6 and up 4% from last year. Twentieth’s Divorce Court at a 2.4 was unchanged and down 8% from last year. That was followed by Warner Bros.’ Judge Mathis at a 2.3, up 5%, but down 4% from last year. Twentieth’s rookie, Judge Alex, at a 2.0, was up 11%, coming off its season low. And Sony’s Judge Hatchett at a 1.7 was unchanged for the week and year.
The game shows posted mixed results. King World’s Wheel of Fortune at a 6.7 was down 1% on the week and off 6% from last year. King World’s Jeopardy! at a 5.4 was up 2% for the week but down 10% from last year. Buena Vista’s Who Wants to Be a Millionaire at a 2.9 was unchanged for the week and the year. Tribune’s Family Feud at a 2.2 was up 5% for the week, and unchanged for the year.
King World’s Everybody Loves Raymond remained atop the off-net sitcom heap with a 5.0, unchanged for the week, but down 11% from last year. Sony’s Seinfeld at a 4.7 was up 2% for the week but down 13% from last year. Warner Bros.’ Friends jumped 8% for the week to a 4.1, but was still down 16% from a year ago.