The African American-focused diginet will now be carried by Univision stations in San Francisco, Boston, Tampa, Miami, Denver, Sacramento and Raleigh, giving it 68% U.S. coverage and affiliates in 24 of the top 25 markets.
Univision Communications Inc. and Bounce TV, the nation’s first-ever broadcast television network for African Americans, today jointly announced a distribution agreement in which Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico, will carry Bounce TV as a multicast channel of its stations in San Francisco (DMA 6); Boston (DMA 7); Tampa, Fla. (DMA 14); Miami (DMA 16); Denver (DMA 17); Sacramento, Calif. (DMA 20); and Raleigh, N.C. (DMA 24).
The Univision launches will drive Bounce TV’s coverage to 86% of African-American television homes and 68% of total United States TV households. Bounce TV will now be in all of the top 10 markets and 24 of the top 25 African-American markets.
“This unique agreement brings together the leading over-the-air broadcaster targeting the Hispanic viewer and the only over-the-air network targeting African Americans,” said Jeffrey Wolf, executive vice president of distribution, Bounce TV.
“Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality,” said Kevin Cuddihy, president, Univision Television Group. “It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers.”
Other terms of the agreement were not disclosed.
Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sports, original and off-net series, documentaries, specials and inspirational faith-based programs. Bounce TV airs 24 hours a day, seven days a week on the multicast signals of television stations. Martin Luther King III and Ambassador Andrew Young are among the founding group and board of directors of Bounce TV. Bounce TV is majority African American-owned.
Univision Communications Inc. is among the leading media companies serving Hispanic America through its Univision Network, TeleFutura Network, and its Univision Cable Networks and Univision Studios.