The CBS Evening News tops NBC and ABC by more than 3 million viewers and also wins key demographics.
The CBS Evening News with Katie Couric finished its debut week (the week ending Sept. 8) with an average of 10.16 million viewers—moving the broadcast into first place and beating NBC’s Nightly News and ABC’s World News by more than three million viewers each. The last time the CBS Evening News finished in first place in viewers was the week ending June 8, 2001.
The CBS Evening News is also the only network evening newscast to post year-to-year gains in total viewers, households and key demographics compared to the same week last year. Last week is a four-day average for both CBS and ABC due to the Labor Day holiday and a three-day week for NBC because of low coverage due to the network’s broadcast of the NFL opening game on Thursday. Final ratings will be available from Nielsen on Tuesday morning.
For the week ending Sept. 8, the CBS Evening News finished in first place and increased its total average viewers by 3.74 million viewers (10.16 million from 6.42 million) and increased 56% in households (7.0/14 from 4.5/9) over the same week a year ago. NBC lost 2.21 million viewers during the same period (7.13 million from 9.34 million) and decreased 26% in households (5.0/10 from 6.8/14). In total viewers, this is the largest advantage the CBS broadcast has posted over NBC since the week of Feb. 21, 1994, which was during the Lillehammer Winter Olympics. ABC’s World News lost 2.01 million viewers (6.89 million from 8.90 million). This is the largest margin of victory the CBS Evening News has enjoyed in total viewers over ABC since the advent of people meters in 1987. The ABC broadcast decreased 24% in households (4.8/10 from 6.3/13).
In the adults 25-54 demographic for the week, the CBS Evening News also finished in first place and is the only broadcast to post a gain compared to the same week last year. CBS increased 65% (2.8 from 1.7), while NBC lost 27% (1.9 from 2.6) and ABC lost 30% (1.9 from 2.7).
Compared to the same week last year, the CBS broadcast was up 54% in adults 18-49 (2.0 from 1.3), also finishing in first place in the demo. NBC was down 25% in adults 18-49 (1.5 from 2.0), while ABC was down 26% (1.4 from 1.9).