Katie Couric’s Thursday talk with the Notre Dame football star sent the freshman syndie's metered market household ratings up 30% from its past four-week average to a 2.6/7.
Te’o Interview Sets Ratings Record for ‘Katie’
Katie Couric’s exclusive interview Thursday with Manti Te’o, the Notre Dame football star at the center of the online hoax involving his nonexistent girlfriend, was the show’s most-watched telecast ever.
The show drew an estimated 3.5 million viewers, according to early projections, which easily topped the old record of approximately 3 million set exactly two weeks ago for a show on medical mysteries.
Metered market household ratings for the interview jumped 30% from what the show had been averaging over the past four weeks to a 2.6 rating/7 share for its primary runs.
Katie was No. 1 in its time period in all of the top four markets Thursday and did best in Sacramento, Calif., where it averaged a first-place 4.7/13 on KCRA at 3 p.m., and Indianapolis, where it scored a 4.5/10 and won its time slot on WRTV at 3 p.m.