Comcast digital subscribers throughout country will have access to eight primetime shows on an on-demand basis. The new deal between the companies replaces an earlier one in which CBS shows were offered for 99 cents apiece in CBS O&O markets only.
CBS and Comcast jointly announced today that they will make eight CBS primetime series available to viewers at no cost through the cable operator’s On Demand video-on-demand service.
Included in VOD offerings: CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, Survivor, NCIS, Numb3rs, Jericho and Big Brother.
The new deal replaces the previous agreement between the two companies to offer CBS programming for 99 cents per episode only in markets served by CBS owned and operated stations.
Now, each of the CBS series, which will include paid commercial spots sold by CBS, will be available for free to Comcast customers throughout the country. Episodes of the shows will be available for on-demand viewing starting on the day after their network airing and will remain available for four weeks.
“Video on demand has fundamentally changed the way people watch TV,” said Comcast CEO Brian Roberts in a statement. “CBS took a giant step forward in experimenting with primetime video on demand last season, and we’re pleased to partner with them to make their most popular prime-time programming available for free on VOD, which continues to provide a great value for all of our digital cable customers.”
“Early results show that viewers are responding to programming being made available on emerging platforms for free, supported by advertising,” said CBS CEO Leslie Moonves in a statement. “We’re pleased to work with our partners at Comcast to widen our relationship with the audience we share, and at the same time monetize our content through another window, a strategy that will be a key driver of CBS’s growth going forward.”
Comcast’s On-Demand service offers a growing library of more than 7,500 programs each month available any time customers want to watch them—with the ability to fast-forward, rewind and pause selections. Nearly 95 percent of ON DEMAND programs are available at no additional charge.