Competition from a Cardinal’s game won’t keep Springfield, Mo., viewers from seeing two Senate candidates go head to head, as the broadcast will also be available online, on demand, according to the Wall Street Journal.
Viewers tuned into a Cardinal’s game on Oct. 16 won’t have to miss a debate between incumbent U.S. Senator Jim Talent and his challenger, Democrat Claire McCaskill. That’s because CW affiliate KYTV Springfield, Mo., which will air the debate opposite the game that evening, will also make it available online, according to a story in the Personal Journal section of the Wall Street Journal.
The station is doing this so viewers will have access to the debate when they want it, according to KYTV executive producer Brad Belote.
Early efforts to stream political debates online haven’t drawn many users, according to the Journal story by Peter Grant, but analysts expect that by the 2008 election, Web users to be able to find video debates simply by searching on a candidate’s name.
Web search engines, such as the startup Blinkx.com, scan the Web for videos and organize them in categories, making it easier for interested users to find what they want.