The FCC is set to announce on Wednesday the formation of a joint task force to investigate how advertising and media may contribute to childhood obesity. The task force will include representatives of government, media and advocacy groups.
With the backing of Senator Sam Brownback (R-Kan.), the FCC is forming what it calls a Joint Task Force to explore how advertising and media might be contributing to childhood obesity.
The task force will comprise representatives of government, industry and advocacy groups, but will be led by three government officials—Brownback, FCC Chairman Kevin Martin and FCC Commissioner Deborah Taylor Tate—who will serve as co-chairs.
They are expected for the formal announcement of the task force at a press conference Wednesday (2 p.m.) on Capitol Hill (U.S. Capitol, Room SC-6).
The press release announcing the press conference named four task force members: Lanier Swann, Beverly LaHaye Institute; Patti Miller, Children Now; Tim Winter, Parents Television Council; and Susan Fox, Disney.
An FCC spokesman said that other members would be named at the press conference, but he offered no other details.