The flow of ad dollars to TV shows streaming on the web is slower than it would be, due to a lack of solid ratings data on how many people are actually tuning in, according to a story in the Wall Street Journal.
The volume of primetime series offered on the Internet is steadily rising, but advertising and TV executives say advertising dollars aren’t shifting as quickly as they would if there were an accurate means of measuring online audiences, according to a story by Emily Steel in the Wall Street Journal.
At this point, services that measure web viewing don’t always produce the same number that programmers’ own computer servers do, raising questions about accuracy. Nielsen’s move earlier this week to combine its NetRatings data with TV ratings is a step forward, but the information is based on two separate viewer panels, the story says.
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