It looks like Betty will be around awhile, braces and all. Impressed by its showing in its first three outings on Thursday night, the network has greenlighted the hour-long drama for the rest of the season.
ABC is rewarding the producers of Ugly Betty for its early success, picking up the Thursday primetime drama for the remainder of the 2006-07 season, it was announced late today.
“In just two weeks Ugly Betty has given us an impressive foothold leading into the Grey’s Anatomy hour on Thursday night,” said ABC Entertainment President Stephen McPherson. “The show has proven to be competitive in a very strong time period.”
The ABC freshman has established itself as a solid second to CBS’s time-period veteran Survivor at 8 p.m. among total viewers (15.3 million) and adults, 18-49 (4.7/13), while holding the No. 1 position on average with adults, 18-34 (4.0/12).
On average, Ugly Betty has improved the time period for ABC by 96% in total viewers (15.3 million vs.. 7.8 million) and by 92% in adults 18-49 (4.8/14 vs.. 2.5/7) over the same nights last year. Ugly Betty is also the No. 1 new series this season in total viewers (1.13 million) and adults 18-49 (3.2/9) among Hispanic viewers watching English language TV.