On-air, in-store, print and online campaign will promote the December debut of new drama strip Watch Over Me starring Dayanara Torres.
Metro 7, Wal-Mart’s fashion-forward women’s apparel collection, has partnered with My Network TV to help promote its upcoming drama series, Watch Over Me. The collaboration launches today during Metro 7’s Los Angeles Fashion Week show, where the program’s star and Metro 7 spokesmodel Dayanara Torres and cast members of MNT’s current dramas Desire and Fashion House will be in attendance.
The partnership with Watch Over Me includes supply wardrobe for Torres’ lead character of Julia Rivera, as well as other female characters on the show. The program will premiere at 9 p.m. in early December.
Watch Over Me chronicles a classic love triangle between Julia; her fiancÃƒÆ’Ã‚Â© Michael Krieger (portrayed by Marc Menard), a successful business man engaged in devious business practices; and ex-Special Forces operative Jack Porter (Todd Cahoon), who Michael has hired to protect them. Sixty-five episodes of Watch Over Me, all in HDTV, will air Monday through Friday over 13 weeks. Recap episodes highlighting the previous week’s storylines will air every Saturday. Watch Over Me also stars Casper Van Dien and Catherine Oxenberg.
Under the joint project, Metro 7 promotional spots featuring Torres will air during Watch Over Me to encourage viewers to find out more about her Metro 7 wardrobe. Metro 7 signage in approximately 1,500 Wal-Mart stores nationwide also will be tagged with tune-in information promoting Watch Over Me and My Network TV. Additionally, advertisements in Vogue and Lucky will include tune-in messaging.