The planned four-week test in eight Tribune market is ending today after just three weeks, with expectations that it will be back in the fall, sources say. Through yesterday, the talk show averaged a 1.0 household rating and 2 share. Ratings this week grew 11% over the second week.
The conflict-resolution talk show Serch with MC Serch is finishing its test run today after three weeks — one week earlier than originally planned — with solid ratings that suggest it may be back for a full season starting this fall, according to industry souces.
Serch, from CBS Television Distribution, is being tested on eight Tribune Broadcasting stations, including WPIX New York and KTLA Los Angeles.
Through yesterday, the show averaged a 1.0 household rating and 2 share, flat to a year ago but slightly down from its lead-in average 1.2/3, based on Nielsen ratings.
The show’s rating is moving in the right direction. In its third week, it’s up 11% from the week earlier.
It’s also on par in its test with NBCUniversal shows Steve Wilkos and Jerry Springer, which nationally this season have a 1.3 household rating and a 1.2 household rating, respectively.
On Thursday, among women 25-54, Serch had a 0.7, up from a 0.6 last year and flat to its lead-in average.
CTD, which this week confirmed its court show Hot Bench is a firm go for this fall, may also move forward with Serch. The syndicated TV marketplace NATPE kicks off this weekend in Miami Beach, Fla.
CTD had no comment.