The agreement will bring the classic movie diginet to 33 new markets including Minneapolis, Pittsburgh and St. Louis, boosting its U.S. clearance to nearly 70%.
GetTV, Sony Pictures Television Networks’ multicast network, significantly increased its national distribution footprint today, announcing a deal with Sinclair Broadcast Group that adds 33 TV markets to the classic movie diginet’s affiliate roster.
GetTV, which launched in February on 23 Univision-owned stations, is paying for carriage, leasing time on stations. Most of the high-profile digital networks like Me-TV, This TV, Bounce and Antenna have opted to partner with affiliates, sharing the advertising inventory.
With this agreement, the network’s clearance level is close to 70% of U.S. television households, upping its current reach almost 20%, since the channel’s debut four months ago.
GetTV has now completed deals covering 65 total television markets, including 40 of the top 50.
Launch dates for the 33 SBG station affiliates will be staggered throughout the summer and, it says, are slated to be completed before the end of September.
“The response for GetTV, from both our station partners and the public at large, has been overwhelmingly positive,” said Andy Kaplan, president, worldwide networks, SPT. “By gaining such major distributors as Sinclair Broadcast Group, it is evident that the marketplace is supporting our channel, a solid sign that getTV is a vibrant business and consumer proposition.”
“We are excited to add GetTV to our channel line-up,” commented David Amy, SBG’s EVP-COO. “We believe there is audience demand in our markets for such movie classics as those offered by getTV, and we are pleased to fulfill that local need.”
GetTV presents classic Hollywood films of all genres, including Academy Award®-winning films, dramas, romances, Westerns and comedies.