The new male-centric and female-centric over-the-air broadcast TV networks — Grit (for men) and Escape (for women) — have acquired the television rights to 157 demo-targeted motion pictures in a multiyear licensing agreement with NBCUniversal Television & New Media Distribution. Action-oriented Grit will reach men 25-54 with a heavy focus on western, war and action theatrical motion pictures. […]
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