CEO Walter Ulloa attributes year-over-year growth to poltical spending, World Cup broadcasts in July, improved audience measurement and better research and marketing.
Entravision Communications’ Spanish-language TV group reported 8% year-over-year growth in the third quarter with local up 2% and national up 20%.
Like other broadcasters, the group benefited from heaving political spending. Without it, growth for a quarter would have come in at 6%.
Also contributing to healthy growth were World Cup broadcasts in July, improved measurement of the Hispanic market and return on the group’s investment in sales, research and marketing, Chairman and CEO Walter Ulloa said in a conference call with securities analysts this afternoon.
Entravision owns a string of 19 full-service stations, mostly affiliates of Univision and Telefutura. Combined, they reach 12.7% of all TV homes in the United States.
The group’s 2005 revenue of $178 million makes it the 24th largest TV station group, according to the revenue ranking of the BIA Financial Network.
Entravision also owns radio stations and outdoor advertising.
For the corporation as a whole, revenue was up 4% to $73.3 million in the third quarter, while operating income grew 21% to $17.9 million and EBITDA rose 6% to $4.6 million.
According to Ulloa, the top TV advertising categories in the quarter were auto, services, fast food restaurants, telecom and retail.
The largest of the categories—auto—increased 12%, driving by General Motors, Ford, Toyota, Chrysler, Dodge Jeep and Nissan.