More ABC O&Os To Use Rentak Ratings

With the addition of WABC, KABC, WLS, WPVI and WTVD, the entire broadcast group is subscribing to the measurement service.

Media measurement company Rentrak has expanded its multi-year agreement with the with ABC Owned Television Stations by adding New York (WABC), Los Angeles (KABC), Chicago (WLS), Philadelphia (WPVI) and Raleigh-Durham, N.C. (WTVD). These stations join ABC Owned Television Stations in San Francisco (KGO), Houston (KTRK) and Fresno, Calif. (KFSN).

ABC was the first network-owned station group to sign with Rentrak in 2012 and, under the new agreement, its entire owned station footprint will now use Rentrak’s advanced demographics ratings information.

Since its initial collaboration with ABC, Rentrak has signed agreements with CBS, NBC and Fox. Earlier this year, Fox also signed a deal to go “all in” with its entire station footprint. Currently, 64% of network-owned stations are Rentrak clients.

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“We believe in providing our advertisers and agencies with the most accurate level of measurement,” said Rebecca Campbell, president of the ABC Owned Television Stations Group. “Partnering with Rentrak not only provides for greater transparency around our audiences, but also encourages greater competition in the marketplace and better measurement tools at the local level. We have confidence that Rentrak’s larger sample sizes, along with its automotive and political data, provide us with the information we need.”

“We thank ABC for years of support and are delighted that they have gone ‘all-in’ with Rentrak across their entire TV station group,” said Steve Walsh, executive vice president of local television at Rentrak. “This expansion proves the value that Rentrak provides local television stations everywhere.”

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