The station group will use the trafficking system to facilitate the operation of the digital multicast channel in as many as 10 markets.
To help with the launch and operation of its new multicast channel, Variety TV, Clear Channel Television is installing VCI’s Orion sales and traffic system at its technical operation center in Tulsa, Okla., where the channel will originate.
Clear Channel hopes to broadcast Variety TV or VTV on the digital channels of its stations in as many as 10 markets, including Albany, N.Y.; Bakersfield, Calif.; Fresno, Calif.; Little Rock, Ark.; Jacksonville, Miss.; Memphis, Tenn.; and Syracuse, N.Y.
The channel will offer a full 24/7 slate of national programming, but Clear Channel hopes that the stations will gradually replace the national programming with local content.
Clear Channel’s technical operation center is co-located at its TV station in Tulsa, KOKI.
“When creating a new channel like VTV, it is imperative to have the proper technology running seamlessly in the background. We found that with VCI’s Orion,” said Michael DeClue, Clear Channel Television’s chief technologist. “With Orion, we have the flexibility to evolve the channel while operating at maximum productivity and efficiency.”
“In mapping out our needs for a system for VTV, we found the VCI staff forthcoming and easy-to-work with in finding creative solutions for our needs,” added Dan Stein, VP programming, Clear Channel. “The staff understands our vision for the future. Having that experience coupled with VCI’s reputation for continued product development, ongoing service, training, and support made the decision to install Orion that much easier.”
Lowell Putnam said VCI was pleased to work with Clear Channel. “It has been a wonderful experience for us both. Our team looks forward to a continued relationship with Clear Channel on Variety TV and any other innovative projects they may launch.”