Raycom Media Buys RTM Productions
Raycom Media today acquired RTM Productions Inc., producer of the PowerNation and PowerBlock automotive television programs.
RTM Productions will operate as a new division of Raycom Media. In addition, RTM co-founder Joe St. Lawrence will continue as RTM President and will continue to manage RTM operations at the company’s 50,000 square foot Tech Center in Franklin, Tenn.
“RTM is a great company with a proven 25-year track record of creating quality content and innovative, targeted marketing solutions,” stated Raycom SVP Pat LaPlatney. “RTM and Raycom Media are a great fit on many different levels, and in the months ahead we look forward to significant growth in the business. We are thrilled that RTM is now part of the Raycom Media team.”
“Our combination with Raycom Media brings the resources, scale and strength of one of the country’s largest independent broadcasters to help RTM increase our content and our marketing services to our advertisers,” said RTM founders Joe and Patty St. Lawrence. “We are proud to become part of the Raycom Media family.”
RTM Productions is a content creator specializing in producing, distributing and marketing automotive tech shows. The company recently announced its expansion into motorsports events under the PowerNation brand. RTM currently airs four auto shows in a two-hour program block under its PowerNation title including Xtreme Off Road, Engine Power, Truck Tech and Detroit Muscle. PowerNation blocks are distributed weekly on the NBC Sports Network, SpikeTV and the CBS Sports Network as well as online at PowerNationTV.com and the PowerNationTV app.
RTM Productions was represented by independent investment bank The Jordan Edmiston Group.