Interactive talk show, available simultaneously on air and online, debuts Dec. 4 live from Universal Orlando Resort on NBC O&Os, Bravo and iVillageLive.com.
The NBC Universal Television Stations, iVillage and the Universal Orlando Resort, have joined forces to create what they call “daytime’s first interactive talk show,” available simultaneously on air, online and in front of a live studio audience. Shot at Universal Orlando Resort, iVillage Live launches Monday, Dec. 4, at noon ET on the NBC owned-and-operated stations, Bravo and iVillageLive.com, and will be rebroadcast at noon PT on the West Coast.
“We’re thrilled to add iVillage Live to our daytime schedule,” said Jay Ireland, president of the NBCU Television Stations. “This is a new model we developed for daytime programming in terms of its concept, content, interactivity and brand. The 360-degree premise allows our viewers to interact with the show in the way that best suits them; a true programming first for today’s digital age. We believe in this show’s potential and look forward to building its audience.”
Audience participation takes place through the dedicated Web site, iVillageLive.com, which is housed on iVillage.com. In addition to the live show stream, the site will host a daily live chat, portions of which will be discussed during the broadcast and scroll along the bottom of the television screen during relevant moments. A second live chat will take place at noon, Pacific Time, allowing West Coast viewers to lend their voices to the conversation. A daily poll question and audience comment box will stay open for 24 hours to invite participation and influence the next day’s coverage.
Viewers on the go can interact with iVillage Live via their mobile phone by texting “IVL 360,” to ask questions and share comments during the program, as well as sign up for show reminders, news alerts, ringtones and wallpaper. On-demand access is available through the Web site, which will make that day’s show available for 24 hours after the initial broadcast. After that, visitors to the site can easily search for past episodes of the show, which will be archived by date, segment and topic.
iVillage Live will offer advertisers product integration and e-commerce opportunities. The charter sponsors, including Bally Total Fitness; Calphalon; The Estee Lauder Companies, including Aramis & Designer Fragrances, Clinique, Estee Lauder and Origins, among others; GE Profile Appliances; Goody; Graco; Healthy Choice; Overstock.com; Priceline.com and Unilever, will participate in on-air segments, “when appropriate, to round out the show and offer value to viewers,” NBCU says. On the site, users will have access to a gateway where they can buy the sponsors’ products, in real time, while also viewing the program.
Emmy award winner David Shenfeld be the executive producer of iVillage Live. He was the executive producer of WNYW’s Good Day New York from 2003 to 2005. Before that, Shenfeld spent two years as the co-executive producer of Ricki, which he joined in 2000.