Internet Broadcasting says the 70 TV station Web sites in its network drew a record 3.5 million visitors for a mix of national and local election results, interactive graphics.
The Democrats were not the only ones pleased with their Election Day results.
Internet Broadcasting says that its national network of over 70 TV station Web sites recorded record traffic of 3.5 million visitors on Election Day.
The Internet Broadcasting sites posted comprehensive election results online to complement the local TV station’s coverage, and updated those results late into the night and the following morning.
Internet Broadcasting also provided its stations with a platform that allow them to post real-time election results on their sites.
As a supplement to local coverage, Internet Broadcasting’s national staff offered real-time results for key races. Called “Races to Watch,” it featured the top five U.S. House, Senate and Gubernatorial races in states such as Ohio, Pennsylvania, and Virginia, with a complete rundown of all other U.S. election results.
The Internet Broadcasting national staff also provided at-a-glance graphics illustrating the shifting balance of power in the U.S. Senate and House of Representatives as polls closed across the nation.
Internet Broadcasting leveraged WebTrends Analytics On Demand to provide real-time analytics across its network of 79 sites. According to data from WebTrends, Internet Broadcasting’s Election Day traffic produced:
Ãƒâ€šÃ‚Â· 3.5 million unique visitors, the company’s biggest day
Ãƒâ€šÃ‚Â· 4.8 million page views to the Politics section, a record total nearly three times larger than 2004 Election Day traffic
Ãƒâ€šÃ‚Â· 24.8 million page views, nearly 50 percent higher than the 2004 Presidential Election Day
Ãƒâ€šÃ‚Â· 50-150 percent traffic spikes above typical page view levels for top sites
“Local news audiences across the country were the winners in Tuesday’s Election Day coverage. The combination of online and on-air political coverage offered viewers everything they needed to keep up with the breaking election news,” said Nancy Cassutt, VP of Content and Operations for Internet Broadcasting.
The traffic numbers represent an aggregation of users across Internet Broadcasting’s entire national network of TV station Web sites, including WNBC.com (New York), NBC4.com (Washington, D.C.), TheBostonChannel.com, ClickonDetroit.com, and TheDenverChannel.com.