Tribune, Sinclair, Hearst and other station groups on board for syndicated game show tied in with new multi-state lottery..
Scientific Games Corp. says that its Monopoly Millionaires’ Club, a weekly syndicated lottery game show hosted by Billy Gardell (Mike & Molly), will be aired on stations owned by Tribune, Sinclair, Hearst, CBS, Gannett, LIN, Graham Holdings,and other station groups covering more than 95% percent of the U.S. lottery television homes.
The weekly one-hour series will launch in February 2015. It is a companion to the upcoming multi-state lottery game of the same name, created by Scientific Games under license from Hasbro Inc. and is based on the iconic Monopoly brand.
Tickets go on sale in participating states Sunday, Oct. 19, wherever lottery tickets are sold. Additional states will be added early 2015. Tickets will be available at all lottery retailers in participating states.
The majority of Monopoly Millionaires’ Club stations, including all 47 of the top 50 TV markets that have state lotteries, plan to run the series in weekend primetime or prime access.
“With the cross-promotional power and reach of our state lottery partners, coupled with the millions of dollars in potential prizing on each episode and Billy Gardell’s inimitable talents, we expect the Monopoly Millionaires’ Club series to be a successful franchise for our television partners for years to come,” said sales vet Barry Wallach, who is spearheading the distribution efforts. “Multiple stations in every market wanted to participate, so we were able to assemble an exceptional line-up of big four affiliates in weekend prime access and CW, MyNet and major independents in primetime.”
The Monopoly Millionaires’ Club studio audience for each episode will consist of hundreds of lottery ticket holders, and their guests, who were awarded a five-day, four-night trip for two to Las Vegas and a place in the audience to watch the taping of the show. Contestants will be randomly selected from the live studio audience to compete in an array of Monopoly-themed games to win cash and prizes valued at more than $2.5 million per episode, including the grand finale round where someone has a chance of becoming a millionaire. Each state will have a custom version every week that will include local segments featuring contestants from that state.
Monopoly Millionaires’ Club will feature approximately 63 originals over the first 83 weeks.
Marathon Ventures handles national advertising sales for the show.