The former director of news production for ABC News is now VP, technology and workflow strategy for ABC Broadcast Operations and Engineering.
Marcy Lefkovitz today was been promoted to VP, technology and workflow strategy for ABC Broadcast Operations and Engineering. She will report to Todd Donovan, SVP, broadcast operations and engineering for the ABC Television Network.
Lefkovitz, a 20-year-veteran of ABC News, was previously director of news production there, where she was responsible for new technologies, workflow development, and training. In this role, she helped ensure smooth transitions to the use of non-linear editing, shared storage and asset management, journalist field news gathering, digital archive, and control room automation. She was also deeply involved in the creation of the Miami facility used to launch ABC’s joint venture with Univision, Fusion.
Lefkovitz began her journalism career at ABC in 1987 as a researcher in the political unit assigned to the 1988 presidential election. After the election, she spent six years, from 1989 to 1994, as an independent documentary producer for Bolthead Communications, Globalvision and OMI.
Lefkovitz returned to ABC News in 1994 as an editor for Turning Point and The Century. In 1998 she joined the staff of World News Tonight, first as an editor from 1994 to 2002 and then as a producer.
Lefkovitz graduated from Brown University with honors in semiotics and received her master’s degree in broadcast journalism from NYU.