Toby Byrne is promoted from president of sales at Fox Broadcasting to oversee national ad sales for both broadcast and cable.
Fox Networks Group today promoted Fox Broadcasting President of Sales Toby Byrne to president, advertising sales for Fox Networks Group, where he will be responsible for overseeing national ad sales functions and revenue generating strategies for FNG’s domestic entertainment and sports television businesses, including Fox Broadcasting, Fox Sports, and the company’s broad array of national cable outlets and their non-linear extensions.
Byrne will continue to report to Randy Freer, president-COO of FNG.
Fox said the integration “will combine the cable and broadcast network sales organizations, allowing the combined group to more effectively serve advertising partners and drive revenue with a focus on relationships, people and innovative advertising products.”
Fox’s cable sales chief Lou LaTorre will report to Byrne.
“Toby is an exceptional leader that has guided our successful effort to combine broadcast and national cable sales for Fox Sports, led the revenue launch of Fox Sports 1, and spearheaded our push for recognition of the C7 metric in the upfront,” said Freer. “He is the right person to creatively lead the Fox sales team as they bring our terrific content to market, drive revenue, and create maximum benefit for our marketing partners across all platforms and devices.”
“The ad marketplace has changed dramatically in just the last few years,” said Byrne. “We no longer live in a linear, single-stream environment, and we need to structure our sales organization to thrive in the evolving media marketplace. By combining the best attributes of our broadcast, sports, cable and digital sales organizations, we will better serve our clients in developing impactful marketing solutions.”
Byrne has been with Fox for almost 20 years, having originally joined the company in early 1996 as an account services representative. He was made an account executive in December of that year, became a vice president in 2003, and was promoted to supervising Eastern sales in 2006.
He was named president of sales for Fox Broadcasting in 2010.
Prior to joining Fox, he was a media buyer at BBDO in New York.
Byrne is a graduate of Georgetown University.