Debbie Reichig, the former chief revenue officer of PrecisionDemand will oversee the media sales research department and assist in sales strategy and positioning for Twentieth Television and Debmar-Mercury.
Reichig Named Twentieth TV Research SVP
Debbie Reichig today was named to senior vice president, media sales research and insights, Twentieth Television, effective Nov. 10.
In this newly created role, Reichig will oversee the media sales research department, assisting in sales strategy, and positioning Twentieth Television and Debmar-Mercury’s portfolio of television programming to advertisers. Based in New York, she will report to Michael Teicher, EVP, media sales of Twentieth Television.
Most recently, Reichig was chief revenue officer of PrecisionDemand. In this position, Reichig was instrumental in AOL’s acquisition of this advanced media targeting and research company.
In 2012, Reichig was principal at In-Focus Media Consulting, driving go-to-market strategy, research positioning, and upfront sales planning for a variety of clients including Ion Media, Microsoft Xbox, NUVOtv and social media start-up, 4CInsights.
Prior to In-Focus Media Consulting, Reichig held various SVP level positions at top media companies: Clear Channel Outdoor, NBC Universal, Court TV and iVillage.
In recognition of her innovative marketing initiatives, Reichig was named Ad Age “Woman to Watch” in 2006. Reichig attended Brooklyn College earning a BS in social psychology followed by NYU for graduate work in industrial psychology.