The TV station group’s Chicago and Milwaukee join its South Bend, Ind., stations in subscribing to Rentrak’s local ratings service.
Rentrak today expanded its local market TV ratings contract with Weigel Broadcasting to add WCIU (ind.), WWME (MeTV) and WMEU (ind.) in Chicago, and WDJT (CBS), WMLW (ind/), WBME (MeTV) and WYTU (Telemundo) in Milwaukee.
Rentrak already provides ratings and its Automotive Advanced Demographic information to Weigel’s stations in South Bend, Ind. — WBND (ABC), WMYS (MNT) and WCWW (CW) — and renews them as a part of this expansion agreement.
“We started our partnership with Rentrak three years ago in South Bend and use them as our sales, programming and marketing currency every day,” said John Hendricks, EVP of sales for Weigel Broadcasting. “Their massive measurement footprint, with hundreds or even thousands of reporting homes in every ZIP code, provides us with the reliability and stability that we and our advertisers need to provide schedules that deliver the audience levels that we sell. Rentrak’s automotive demographics are exactly what clients want to see to better understand the value of our audiences and to reach actual auto customers”
“Weigel’s South Bend stations have really hit it out of the park using Rentrak as a selling currency over the last three years, and we are excited to now have the opportunity to bring similar success to their stations in Chicago and Milwaukee,” said Rentrak’s EVP of Local Market Television Steve Walsh.