Telemundo Stations Debut Classic TV Diginet

TeleXitos features TV series from the 1970’s on, including Miami Vice, The A-Team and Ripley’s Believe It or Not, as well as action flicks like Hulk, The Interpreter and The Musketeer. All content will be in Spanish with no subtitles. Debuting today, TeleXitos is available in 16 markets and replaces Exitos, which aired telenovelas.

Expanding offerings for Latino viewers, the Telemundo Station Group today is launching a diginet that will air action and adventure programming in Spanish around-the-clock.

TeleXitos will feature TV series from the 1970’s on, including Miami Vice, The A-Team and Ripley’s Believe It or Not, as well as action flicks like Hulk, The Interpreter and The Musketeer. All content will be in Spanish — i.e. no subtitles.

It is the first Spanish-language network of its kind, says Barbara Alfonso, who was named TeleXitos director following a 25-year career at NBC O&O WTVJ Miami, most recently as programming and community marketing manager.

“This is huge,” Alfonso says. “For many viewers, this will be the first time they will be able to watch their favorite action and adventure television shows and blockbuster movies from the 1970s to early 2000s, in Spanish without subtitles.”

TeleXitos is available in 16 markets where Comcast/NBC-owned Telemundo has stations, including nine of the country’s 10 largest markets (Telemundo doesn’t own a station in Atlanta).  TeleXitos is expected to reach nearly 20 million total households, including more than 4.5 million Hispanic households across the country, according to Telemundo.

In launching TeleXitos, Telemundo becomes the latest in a growing number of broadcasters creating national networks that air classic TV — NBC’s Cozi, Tribune’s Antenna TV and Weigel Broadcasting’s ME-TV among them.

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But TeleXitos is the first to do so in Spanish, Alfonso says. Telemundo is “not following any other multicast channels as a model,” but rather providing Spanish-speaking viewers an option that complements the local and network news, sports and entertainment that airs on the group’s main stations, she says.

Alfonso says TeleXitos was created in response to research showing that there is an unmet demand for action and adventure programming in Spanish.

TeleXitos replaces Exitos, which aired telenovelas.

“It wasn’t an issue of underperformance. For us, it was an issue of evaluating our assets and figuring out how to best utilize them to provide Spanish-language viewers with more programming to serve their needs,” Alfonso says.

TeleXito’s launch reflects the investment parent company NBCUniversal has made over the last 18 months in boosting the station group’s reach, as well as the quality of its programming, particularly local news, Alfonso says.

TeleXitos’ debut comes nearly a month after the Telemundo Station Group launched another major initiative — ramping up news in 14 of its 17 markets. Stations in those markets added half-hour local newscasts at 5:30 ET/PT (4:30 p.m. CT/MT), which lead into the half-hour newscasts that already existed and then the national network news.

Two other stations — WNEU Boston and KNSO Fresno, Calif. — will likely add similar newscasts next year. The group’s Puerto Rico station, WKAQ, already airs an hour of local news starting at 5:30.

The investments also include 35 other hours of local news in seven markets; the establishment of consumer investigative units in five markets; the opening of news bureaus in Washington, Miami and Mexico City; a dedicated online editor at every station, new news sets in seven markets; and the hiring of 160 additional staffers, mostly in news.

During this time, Telemundo also added four stations to its roster — WNEU; WWSI Philadelphia; KVDA San Antonio, Texas; and KTLM Harlingen, Texas.

In duopoly markets, the Telemundo stations and NBC O&Os frequently partner on news coverage, something that has grown since 2013 when the groups’ management merged under Valari Staab, president of NBCUniversal Owned Television Stations.


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Terry D'Esposito says:

December 1, 2014 at 2:10 pm

Correction: TeleXitos is in 8 of the top 10 markets, not 9. Washington, DC does not have a Telemundo-owned station.


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