The former PromaxBDA board member is a Fortune 500 brand marketing executive with global brand strategy expertise across entertainment marketing, consumer products, and social media.
Veteran brand marketing executive and former PromaxBDA board member Steve Kazanjian has been named president-CEO of PromaxBDA, the global association for marketing, promotion and design professionals in the entertainment industry.
The announcement was made today by co-chairmen of the PromaxBDA board of directors Joe Earley (who serves as COO of the Fox Television Group) and Scot Chastain (SVP, affiliate marketing and development of the NBC Television Network).
“As our media landscape rapidly evolves, disruption becomes opportunity. Marketers are at the forefront of assessing and impacting consumer behavior, which is why the support, services and leadership provided by PromaxBDA are more essential than ever,” said Earley. “Steve is an incredibly talented marketing executive who has been passionately involved with the organization for many years. We are fortunate to have the opportunity to work with him and look forward to utilizing his expertise.”
“We are thrilled to have someone of Steve’s unmatched knowledge and leadership in this role,” said Chastain, “We are confident that the PromaxBDA board and, most importantly, our members will continue to thrive under his leadership as our association capitalizes on the incredible momentum we have built.”
Kazanjian is a Fortune 500 brand marketing executive with global brand strategy expertise across entertainment marketing, consumer products and social media. According to PromaxBDA, “working with many of the world’s most admired brands, Kazanjian has pioneered powerful consumer engagement strategies by leveraging best-in-class consumer insights techniques and robust market analytics with award-winning creative excellence.”
As the former VP of global creative for MWV, a worldwide leader in consumer packaging, Kazanjian led creative marketing and brand strategy across platform development, product line positioning and key customer engagements.
Prior to joining MWV, he spent more than 15 years in entertainment branding, marketing, and promotions. As an experienced entertainment marketer, Kazanjian spent his formative years building agencies and design studios, shaping entertainment brands, and launching top-tier network packages globally.