Tribune’s New York CW affiliate has formed a sports marketing partnership with Barclays Center, Brooklyn Nets and New York Islanders. The station will establish a Brooklyn Studio in Barclays Center.
WPIX New York, Tribune Broadcasting’s CW affiliate; Barclays Center; the Brooklyn Nets; and the New York Islanders in Brooklyn today announced a multi-year exclusive marketing partnership.
As part of the collaboration, WPIX will create a street-level, in-arena studio at Barclays Center looking onto Flatbush Avenue, which will serve as a Brooklyn-based hub for broadcasts. The studio will be used for daily live shots in WPIX’s newscasts, as well as for special presentations around big concerts and shows, civic and political events, discussions, debates and community activities.
WPIX will also partner with Brooklyn Nets Assist, the community outreach arm of the Nets organization, to amplify awareness of the team’s community activities.
During every Brooklyn Nets and New York Islanders game, Barclays Center will display WPIX’s marketing assets in “Street to Suite” signage beginning with the Barclays Center’s signature Oculus outside the arena. WPIX will also be the presenting partner of BCTV — a custom in-arena and online video network featuring original content about the arena’s events and the Brooklyn community. BCTV programming appears on the venue’s 700 HDTVs prior to and following events, as well as online at BarclaysCenter.com.
“We are incredibly excited about our multi-year partnership with Barclays Center, the hottest sports and entertainment destination in New York,” said Rich Graziano, WPIX president-GM. “Brooklyn is a global destination with character and cultural cachet, and our Brooklyn studio will give us an even stronger foothold in the borough and the community.”
“We are thrilled to partner with PIX11 to offer unprecedented access and engaging initiatives to interact with the New York audience like never before,” says Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. “We are also proud to host a state-of-the-art Brooklyn-based news studio and are looking forward to having PIX11 as a daily fixture at Barclays Center.”