“Tribune Broadcasting has been a member of TVB for 15 years and we are thrilled to have the 19 stations we acquired from Local TV become TVB’s newest members,” said Larry Wert, president, Tribune Broadcasting. “The research, resources and other services that TVB offers are extremely helpful.”
TVB, the not-for-profit trade association of America’s commercial broadcast television industry, announced today that the former Local TV LLC television stations have joined the almost 700 stations currently counted among TVB’s membership. Local TV LLC is owned by Tribune Broadcasting, a subsidiary of Tribune Media Co., which acquired the 19 stations in 16 markets in late 2013.
A long-time TVB member group, Tribune Broadcasting’s portfolio, inclusive of the Local TV assets, includes 42 television stations reaching more than 50 million U.S. television households, making them the largest U.S. commercial television station operator.
“Tribune Broadcasting has been a member of TVB for 15 years and we are thrilled to have the 19 stations we acquired from Local TV become TVB’s newest members,” said Larry Wert, president, Tribune Broadcasting. “The research, resources and other services that TVB offers are extremely helpful,” he added. “Investing in TVB memberships for all our stations will provide them with more tools to grow broadcast revenue and maximize advertising.”
Steve Lanzano, TVB president-CEO, added: “We are delighted to add Local TV LLC to our growing membership. We are very proud of our longstanding and now expanded relationship with Tribune, and we look forward to continuing to provide great value and service to our members in the years to come.”
Lanzano continued: “TVB is committed to providing our member stations with the tools and services they need to quantify the value of local broadcast television and deliver effective local marketing solutions that generate results for advertising clients. As the media landscape continues to rapidly evolve, it is important to bring key industry participants together. The participation of broadcast groups large and small, as well as individual member stations, is critical to TVB’s overall efforts.”