The newly named CEO brings a more aggressive stance to AOL’s push to change its business model and also to add more programming, according to a story in the Wall Street Journal.
Time Warner is pleased with early results of its ad-supported business model, but wanted an executive with a more aggressive management style, according to a story in the Wall Street Journal. Randy Falco, who is departing his post as NBC Universal TV group CEO, brings that and a high profile to his new role as AOL CEO. Falco recently oversaw what is widely regarded as a successful effort to market NBC’s new media outlets, including NBC.com and iVillage.
The story, written by Matthew Karnitschnig and Brooks Barnes, noted that one of Falco’s main tasks at AOL will b to draw on his experience as a network TV executive to turn AOL’s video portal into a major destination. It also said that NBCU is unlikely to replace Mr. Falco, but would instead probably divvy up his duties among other executive. NBC refused to comment.
To read the full story, WSJ Online subscribers can click here.