The 13-year Univision exec will head the new Raycom Centralized Traffic Operation, based in Charlotte, N.C., that will operate traffic for the group’s 51 stations.
Raycom Media today announced that it will centralize traffic operations for 51 television stations it owns or operates. The new Raycom Centralized Traffic Operation will be located in Charlotte, N.C.
The company said this decision “comes following a careful evaluation of its current traffic organization, and an analysis of how other broadcasters have moved to this model.”
Raycom said its goal is to create a centralized traffic center that will provide the best structure, people, and service to support its stations’ ability to better manage and optimize their inventory, and provide the best service to the company’s stations and advertisers.
“Raycom television stations have benefitted from some of the best and most loyal traffic professionals in the industry, and we are deeply grateful for their service” said Paul McTear, Raycom president-CEO. “But to properly position Raycom — and our stations — for the future, we believe this is the correct course. Our expectation is that this operation will provide even better service, better systems, better management, better backup, and better standards for our stations.”
All current Raycom Media traffic employees will be offered the opportunity to apply for positions in the new Charlotte operation.
Raycom named Garrett Pope GM of the new Centralized Traffic Operation. He joins Raycom from Univision, where he was a 13-year veteran, serving most recently as traffic director of the Univision Television Group.
At Univision, Garrett oversaw the training and traffic system support for multiple local and national sales offices. “I believe that traffic must be a customer service environment,” Pope said. “For our local stations to provide the best customer’s service to their advertisers, we must in turn provide the very best customer service to our local stations and sellers. That will be our constant goal.”
Pope starts today with Raycom Media, and will report to Raycom Media VP/Sales Wayne Freedman.