The media services agency will use Rentrak’s national, local and on-demand services.
Horizon Media, a privately-owned media services agency, has added Rentrak’s full suite of TV ratings services, including national, local and on demand, to boost its television targeting, planning and buying.
After testing Rentrak’s multiscreen measurement service, Horizon Media will incorporate Rentrak’s services enterprise-wide.
“We have seen the value in Rentrak’s granular and stable television measurement,” said Eric Blankfein, chief of Where at Horizon Media. “We see a unique opportunity to leverage these data sets within our toolbox and marketplace approach.”
“We are pleased to expand our relationship with Horizon Media,” said Chris Wilson, president of national television at Rentrak. “We look forward to serving the agency as it strives to drive better results for clients.”