Disney is close to a deal allowing Comcast to offer Lost, Desperate Housewives and two other primetime series on demand in O&O markets, according to a story in the Wall Street Journal.
Following in the footsteps of CBS and NBC, Disney is forging an agreement with Comcast allowing the cable operator to offer four primetime shows on demand, according to a story in the Wall Street Journal. Under the deal, Comcast would offer the shows without a fee and, initially, only in the markets where ABC owns a station. The same pact would allow Comcast to offer some Disney movies on demand just 15 days following their release on DVD, creating the earliest on-demand window yet permitted to cable.
The story, written by Peter Grant and Merissa Marr, said Comcast and ABC will decide later which other shows will be offered on demand. The agreement also allows Comcast to offer on demand a wide range of shows from ESPN, Disney Channel and Toon Disney. Subscribers will have to pay a fee to watch Disney movies on demand.
To read the entire story, WSJ Online subscribers can click here.