Automated or “programmatic” advertising has some in spot sales worried that it could be a threat to local account executives. But rather than thinking about how it may threaten job security, you need to realize that selling spot TV isn’t going away. Like the medium itself, it is changing into something new and relevant to today’s media buyers. Here are a few of the reasons to look beyond the threatening aspects of programmatic to get a better glimpse of the opportunities it can yield.
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