Rod Perth will remain in the trade group’s top slot through February 2016, oversee the transition to new leadership and then join NATPE’s board of directors.
Rod Perth, president and CEO of NATPE, has extended his contract through February 2016, when he will join its board of directors.
Perth, who joined NATPE in May 2012, will participate in the selection of a new leader of the nonprofit association and continue to manage the business throughout the course of a succession plan, NATPE Board Chairman Jordan Levin announced today.
Perth, said NATPE, “has led a turnaround of NATPE, which has been marked by broad growth in participation of content-centric sectors of the business that are increasingly interdependent across every distribution platform. At both the Miami and Prague markets/conferences, NATPE is where conversations begin, new relationships emerge and where the global television, digital and advertiser communities monetize content, regardless of screen or territory.”
Levin commented: “These actions we are taking reflect the culmination of a multi-year turnaround effort made possible by all of the success we’ve achieved during Rod’s watch. The very positive responses to our market/conferences in Miami and other year-round activities are a testimonial to his efforts and that of our entire NATPE staff. We will be conducting a search for a new executive who will work closely with Rod, culminating in the hand off next February following our 2016 market and conference.”
Levin continued, “Under his leadership, Rod has greatly increased NATPE’s visibility and return to relevance by increasing industry participation across all sectors and platforms. Now that he has succeeded in his mission, we can move to the next phase of the transition by positioning this organization for the future with must-attend events in both the U.S. and internationally. For all of the various constituencies that depend on NATPE’s stability and continued growth, I am excited to see Rod remain in a senior leadership position for at least the next three years.”
Commenting on the transition, Perth said: “It’s been a whirlwind three years and I am proud that, along with the teamwork of this great staff and an energized board, we have successfully repositioned NATPE with a strategy that is broad and inclusive, and one that reflects the dynamic changes that are having a profound impact on our business.
“Given my family priorities, I recently began discussing with the board how I could make an orderly transition from day-to-day duties, and this contract extension will encourage a thoughtful transition to new leadership. I look forward to continuing to work closely with NATPE’s board, executive committee and staff, and assisting in identifying and mentoring the future leader of the organization.”
NATPE organizes forums for the entire continuum of the business, including scripted and non-scripted content across traditional and digital platforms, domestic and global distribution and, increasingly, advertising, brands and investment banking.