The National Association of Broadcasters announced today that James “Jimmy” F. Goodmon Jr., VP-GM of Capitol Broadcasting Co. New Media Group, will receive the first Digital Leadership Award during the 2015 NAB Show. The award will be presented during the Technology Luncheon on Wednesday, April 15 in Las Vegas.
In his position with CBC New Media Group, Goodmon develops strategies for emerging business opportunities, in addition to overseeing acquisitions, investments and start up projects. Under Goodmon’s direction, CBC New Media was one of the first companies to successfully deliver over-the-air digital signals to mobile devices, and it was also successful in building patented technology to help broadcasters confine their streaming TV signals to the local market.
NAB said Goodmon’s efforts “have grown CBC’s digital revenue by 15% or more in each of the last 10 years. WRAL.com is one of the largest local TV station websites in the country with over 4.5 million visitors each month and its apps are market leaders, with an impressive half a million lifetime downloads and 25 million screen views each month.”
In addition, Goodmon is VP-GM of Sunrise Broadcasting, a five station radio cluster, and WILM-TV, both in Wilmington, N.C. He also oversees WRAL-FM and Microspace Communications in Raleigh, N.C.. Goodmon is a member of CBC’s Board of Directors and serves on the executive committee.
The Digital Leadership Award is designed to recognize an individual at a broadcast station, group or network who has had a significant role in transforming a traditional broadcast business to succeed on digital media platforms in a measurable way. Consideration is given to use of technology, mobile applications, social media, and/or web-based information management and marketing.
An external committee of senior digital executives from Internet distribution, media measurement, finance, academia and broadcast companies reviewed the nominees and selected the winner.