Nexstar Expands Its Digital Marketing Agency

The broadcaster rolls out Tactive Digital in 18 markets to serve local and regional clients with mobile marketing, video targeting, reputation management, social media management, search engine marketing, search engine optimization, Web design and native advertising, among others.

Tactive Digital, a digital marketing agency and division of Nexstar Broadcasting, today established offices in 18 markets to further develop its client engagement and service capabilities.

Nexstar said Tactive Digital’s local market expansion “underscores its commitment to delivering a comprehensive offering of best-of-breed digital marketing services and advertising solutions that help small, medium and large clients effectively grow their businesses.”

“Digital marketing and advertising is critical to a business’ ability to target and engage consumers,” said Tom O’Brien, Nexstar EVP, digital media and chief revenue officer. “Tactive Digital’s suite of multi-platform marketing services and digital product offerings give local and regional businesses access to the same digital tools big-brand advertisers employ to reach consumers, influence their purchase decisions and drive results. Tactive’s dedicated team of experienced digital marketing professionals will work with local and regional clients to develop innovative solutions to solve their marketing challenges and help maximize their return on marketing investments.”

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Tactive Digital offers businesses a digital product suite drawn from a combination of companies experienced in mobile marketing, video targeting, reputation management, social media management, search engine marketing (SEM), search engine optimization (SEO), Web design and native advertising, among other specialties.

Its product offering and specialized services combine the resources, talent and expertise of partners including digital-agency solutions providers Guarantee Digital and Lakansa, as well as Yashi, a provider of innovative location-based targeting and programmatic digital technology and services for the online video advertising industry.

Jason Gould, GM of Nexstar Digital, said: “Regional presence is important to our customers’ success. Our existing and potential clients can rely on our proven expertise, technology innovation, and our array of digital media and marketing services to optimize their multi-platform digital marketing campaigns to create revenue opportunities for their businesses. Tactive Digital’s regional expansion will greatly improve our engagement with our customers and partners across the United States.”

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Tactive Digital’s initial service rollout will occur in: Hagerstown, Md.-Washington; Salt Lake City; Las Vegas; Jacksonville, Fla.; Memphis-Jackson, Tenn.; Fresno, Calif.; Wilkes-Barre/Scranton, Pa.; Little Rock, Ark.; Green Bay, Wis.; Springfield, Mo.; Rochester, N.Y.; Syracuse, N.Y.; Champaign, Ill.; Fayetteville, Ark.; Evansville, Ind.; Peoria-Bloomington, Ill.; Lubbock, Texas; and Wichita Falls, Texas.


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