The Tribune broadcast president succeeds Brian Brady in the Fox Affiliate Board seat.
Tribune President of Broadcast Media Larry Wert has joined the NAB TV Board of Directors by Television Board Chairman Dave Lougee on the recommendation of the Fox Affiliate Board, NAB announced today. Wert fills the Fox Affiliate Board seat that was previously held by Brian Brady, president and CEO of Northwest Broadcasting.
Wert was appointed to his position at Tribune in February 2013. He is responsible for directing the strategy and operations of Tribune’s 39 television stations and Chicago radio stations WGN and WGWG.
Wert came to Tribune from NBC owned-and-operated WMAQ Chicago, where he was president and general manager. He began his career at Leo Burnett Advertising in Chicago in 1978, and moved on to television sales with ABC, working in Los Angeles, New York and Chicago, where he became local sales manager at WLS.
In 1989, Wert moved to radio as president and general manager of Chicago’s WLUP. In 1996, he was named president of Evergreen Media. When it merged with Chancellor Broadcasting he became SVP of Chancellor, overseeing 13 radio properties.
Wert serves on the Board of Directors for several charities including the Museum of Broadcast Communications.
Wert holds a B.A. degree in journalism from the University of Wisconsin, Madison. He is married with four children and resides in his hometown of Riverside, Ill.