Former Viacom executive Josh Cogswell will drive audience development and engagement across the company’s broadcasting, data and studio divisions.
Tribune Media Co. today named Josh Cogswell chief product officer, responsible for developing and driving digital strategy, execution and product development across the company. Cogswell will begin his new duties immediately and report directly to Peter Liguori, Tribune Media’s president-CEO.
Cogswell will work across the company’s broadcasting, data and studio divisions to deliver products and services tailored toward a new generation of fans. Driving audience development and engagement, he will shepherd user experience, design, engineering and technical operations.
Cogswell joins Tribune Media from Viacom Inc. where he spent 15 years in positions of increasing responsibility delivering media and technology innovation across the company’s film and television brands. Recently as SVP of product management, he led the strategy and development of Viacom’s multiplatform solutions including video, social media, mobile, advertising, search, measurement, content management and distribution. He built and led the company’s consumer-first tech R&D team and managed digital engineering operations where he was responsible for driving key business partnerships and programs benefitting subsidiaries including MTV, Nickelodeon, Comedy Central and Paramount Pictures.
“Josh is an extremely innovative, creative thinker, who is focused on anticipating and satisfying the wants and needs of the end-user,” said Liguori. “Throughout his career, Josh has been on the leading edge of digital product design, the development of mobile applications, content management and distribution, and the use of social media to drive brand identity and audience engagement. He will ensure that we are maximizing the use of our broad array of content and help us design new ways of managing it and delivering it to consumers whenever and wherever they choose.”
Cogswell’s career started in film production in Los Angeles. He graduated from Indiana University with a degree in Music and Business, and received his MBA from New York University’s Stern School of Business.