NBC renews freshman comedy from Tina Fey the day after it moves to the network’s Thursday lineup.
NBC’s freshman comedy 30 Rock (Thursdays, 9:30-10 p.m. ET) has been picked up for a full-season order for 2006-07, it was announced today by Kevin Reilly, president, NBC Entertainment.
“In 30 Rock, Tina Fey and Lorne Michaels, along with stars Alec Baldwin and Tracy Morgan, have the goods with this excellent comedy,” said Kevin Reilly, president, NBC Entertainment. “We look forward to future episodes of this bright new show, which is right on-brand for our Thursday-night comedy block.”
In last night’s first regular telecast in the Thursday 9:30 p.m. half-hour, 30 Rock averaged a 3.0 rating, 7 share in adults 18-49 and 6.6 million viewers overall, according to overnight ratings from Nielsen Media Research. Pending updates, this is the highest-rated telecast of 30 Rock to date in adults 18-49—and is a 25% increase on the comedy’s previous Thursday telecast (2.4/6 for a Nov. 16 “super-sized” episode from 9:20-10:01 p.m.). With its four Wednesday telecasts earlier this fall, 30 Rock averaged a 2.4 rating, 7 share in adults 18-49, and 6.4 million viewers overall.