On A Primera Hora, Gabriela Teissier, Cecilia Bogran, Annabelle Sedano, Alejandro Mendoza and Ericka Flores will deliver information on lifestyle, culture, entertainment, technology, news, community affairs, traffic and weather beginning June 1 at 5 a.m.
Univision-owned KMEX Los Angeles (DMA 2) today announced the launch of new weekday lifestyle and news morning show A Primera Hora (At First Hour) on June 1 from 5 to 7 a.m.
A Primera Hora will feature segments on lifestyle, culture, entertainment, technology, news, community affairs, as well as traffic and weather.
The show will be led by co-hosts Gabriela Teissier, Cecilia Bogran and Annabelle Sedano, who will discuss everyday life experiences. Univision news anchor Alejandro Mendoza will lead the news segment and Ericka Flores will report on location.
The lifestyle format will include news youth-focused segments “Lideres del Futuro” (Leaders of the Future) on local high school pep rallies; “Tu Espacio 34” (Your Space 34) about local high school clubs; and “YouTube-Eros” featuring internet sensations ages 10-18 that are captivating online viewers with unique content.
“Our audience is vocal about what they want to see and this new show speaks to young Hispanics by delivering programming that is entertaining, informative and empowering,” said Luis Patiño, SVP-GM of Univision Los Angeles.
“A Primera Hora will be a dynamic morning show that promises to entertain and engage audiences across generations while providing tools and information to empower and help them achieve their goals,” said Marco Flores, news director/regional director West Coast. “The show will be a reflection of our diverse community, our culture and lifestyle.”