The managing director of investor Main Line Equity Partners is tapped to succeed D.J. Cavanaugh as head of the CRM firm.
Matrix Solutions, a provider of media customer relationship management and sales intelligence software, has named a new CEO, Mark Gorman. He succeeds D.J. Cavanaugh who has left the company after 15 years, but maintains his equity position.
Gorman is also managing director of Main Line Equity Partners, which invested capital and provided operational resources in Matrix beginning in 2013.
With the change at the top, Matrix also announced that 45% revenue growth over the past 18 months, a 40% increase in its user base and a continued renewal rate of over 90%. Moving beyond its traditional broadcast base, Matrix said, it has added new clients from digital, out-of-home, print, radio and cable networks.
Part of that growth it attributed to the development and expansion of a cloud-based, enterprise-level sales ecosystem.
“As our enterprise customers continue their evolution to become multi-media outlets, our products and services are evolving to operate across platforms to provide integrated, aggregated, and centralized data from disparate systems,” said Brenda Hetrick, VP of sales and marketing.
In June, the company will roll out a new release of its premium platform’s mobile app, designed to give users more comprehensive and intuitive dashboards, alerts and geo-mapping tools.
The company also announced beginning the exploratory stages of adding managed services under Todd Kettering, director of client services.