Bounce TV’s inventory is being integrated into Mediaocean’s media management platform, Spectra. The move is designed to let agencies research, buy, manage and derive intelligence across all linear media.
African American-focused diginet Bounce TV and Mediaocean, a software advertising platform provider, today unveiled a partnership that lets ad agencies access Bounce TV’s inventory within Mediaocean’s media management platform, Spectra.
By integrating Bounce TV’s inventory, the company says, agencies will be better able to manage advertising campaigns through Mediaocean’s platform.
Spectra offers agencies tools to research, buy, manage and derive intelligence across all linear media. Available beginning today, Bounce TV’s television inventory will be available directly in Spectra, across desktop, mobile, tablet and home entertainment systems.
Agencies are now able to use audience data to customize campaigns and reach the most appropriate audiences. The partnership also lets buyers compare Bounce TV’s audience data with broadcast stations, cable networks, and advertisers to have a more complete representation of the landscape.
“Bounce TV is the fastest-growing and second most-watched network for African Americans,” said Cordie DePascale, VP, product and partner solutions at Mediaocean. “Offering their inventory in Spectra will help both cable and broadcast buyers more effectively reach their target audience through Bounce TV’s rich content and programming,”.
“We pride ourselves on superior service and customized marketing solutions and we expect that Mediaocean’s Spectra platform will help deepen agency relationships and expand partnership opportunities for Bounce TV,” said Elverage Allen, EVP of advertising sales for Bounce TV. “Through Spectra we can now objectively quantify our contributions to clients and agencies making our network more visible to planners and buyers.”