Scripps recruits the former sales director of WKYC Cleveland to head up selling at its ABC affiliate in Tampa.
Scripps-owned ABC affiliate WFTS Tampa, Fla. (DMA 13), has named Leslie Pastel director of sales, effective July 6.
Pastel most recently was director of sales at WKYC Cleveland. Prior to that, she held other management and sales positions at Ohio TV stations, including Scripps’ WEWS Cleveland.
Pastel has extensive experience working both the local and national sides of a sales department. According to WFTS, she has “a proven, consistent history of growing market share and bringing new business ideas to clients. Her past role as a political sales specialist will be a benefit to managing the Florida advertising landscape.”