Roberts jumped into the fledgling cable TV industry in 1963 by spending $500,000 to buy American Cable Systems, a company in Tupelo, Miss. He then acquired other cable systems, changed the name of the company to Comcast and ran the company until he was in his 80s.
NEW YORK (AP) — Ralph Roberts, a cable pioneer who built Comcast from a small cable TV system in Mississippi into an entertainment and communications behemoth, has died. He was 95.
Comcast said in a statement that Roberts died Thursday night in Philadelphia of natural causes.
He was in his 40s when he began his career in the fledgling cable industry, with a $500,000 purchase of American Cable Systems, a company with 1,200 subscribers in Tupelo, Mississippi. A string of acquisitions followed. Roberts changed the name of the company to Comcast and ran it until he was in his 80s.
He handed control of the company to one of his sons, Brian, who is now Comcast’s chairman and CEO, while keeping the title of chairman emeritus.
Roberts, who was known for wearing a bowtie to work every day, had grand ambitions. “Ralph was always about what comes next, what’s the next deal,” said Steve Burke, CEO of NBCUniversal, who has worked at Comcast for 17 years. “He gave his DNA to his son Brian, who has always been a real ambitious person for the company.”
Now Comcast is the nation’s largest provider of cable TV and home Internet service as well as the owner of NBCUniversal, home of the NBC network, a slew of cable channels, film studio Universal Pictures and theme parks.
“He remade the cable industry. When he started, it was a bunch of mom and pop businesses. He’s shown that you can take that idea and transition it to a worldwide media business,” said Terry Bienstock, a former general counsel at Comcast who met Ralph Roberts in the early 1980s. “The NBC thing will be his legacy.”
Ralph Joel Roberts was born in New York City on March 13, 1920, into an affluent family. They owned a drugstore chain in Westchester County, N.Y. But things took a dire turn during the Depression.
“My father died, and we lost all our money. People who never had a financial problem in their lives can never understand what terror there is in that,” he told The New York Times in 1997.
That experience gave Roberts the determination to seek financial security.
His family moved to Philadelphia and Roberts put himself through the University of Pennsylvania. One of his first jobs was with Aitken Kynett Advertising Agency, where he worked his way up from researcher to account executive. A client at Aitken Kynett was the local franchise of Muzak Corp., the company behind elevator music. He joined Muzak and rose to vice president.
But he didn’t like the pressures of the job and sought to leave. A recruiter brought him to Pioneer Suspender Co., a maker of men’s accessories such as belts, suspenders and ties, and two years later he would buy the company.
In 1961, he noticed that beltless pants were coming into style and he became concerned that he wouldn’t sell as many belts, his company’s top product. Men also weren’t wearing ties, shirts and cufflinks as often. So he sold the company.
Using money from the sale, Roberts set up an investment company. A street encounter with an acquaintance led to his purchase of American Cable Systems.
In 1969, the company was renamed Comcast — a combination of “communications” and “broadcast” — and incorporated in Pennsylvania. Roberts began acquiring smaller cable systems and built the company into the nation’s fifth-largest by 1988. Two years later, his son would become president of Comcast and continued the expansion Roberts began.
The company became the country’s largest cable TV operator, with 22 million customers, when it bought AT&T Broadband, the telephone company’s cable systems, in 2002.
Roberts often served as a diplomat for the entire cable industry, trying to bring regulators and cable executives together, said Reed Hundt, former chairman of the Federal Communications Commission. In particular, Hundt remembers the approach Roberts took in criticizing the FCC’s policies at a dinner in 1994.
“Instead of beginning by criticizing or challenging, he said, ‘I’m sure you’re doing what you think is best and you have a particular job to do that I respect. Then he began to tell me in a very gentle way the mistakes that I’ve made,” Hundt said.
“But by beginning in the way that he did, he made it so easy to listen to him,” he said.
Bienstock recalled how he was introduced to Roberts’ folksy manner when he was first hired at Comcast. New in town, with his family still in Miami, Bienstock got a call in his hotel room one night from Roberts. The boss had tickets to the theater and Roberts’ wife had decided not to go.
“Do you want to be my date?” Roberts asked.
“That was Ralph’s way of making you feel at home,” Bienstock said. “That’s a typical Ralph thing.”
Roberts stayed CEO of Comcast until 2002, when he was 82, before ceding the title of chief executive to his son. That year he also left the chairman’s post.
But even in 2009, as Comcast was negotiating to buy a controlling stake in NBC Universal from General Electric Co., Ralph Roberts played a role. In July 2009 Roberts and Comcast’s chief operating officer, Steve Burke, flew to Sun Valley, Idaho, to meet with GE’s CEO, Jeff Immelt. It was after that meeting that Comcast and GE struck a deal.
But there have been checks to the company’s desire to grow. Its attempt to buy Time Warner Cable, the No. 2 cable company, was quashed by regulators this year who were wary of Comcast’s power over the country’s Internet access and ability to undermine the growing online video industry.
A graduate of the Wharton School of the University of Pennsylvania, Roberts also served in the U.S. Navy. He was a well-known philanthropist in Philadelphia, supporting such efforts as Project H.O.M.E., an outreach program for the homeless.
Roberts is survived by his wife of 72 years, Suzanne, four of his five children and eight grandchildren. Brian is the only one of his children who went into the family business.
“He will always be remembered for his generosity, integrity, honesty, kindness and respect for everyone around him,” the Roberts family said in a statement Friday.
NCTA President-CEO Michael Powell, said in response to the news: “NCTA is deeply saddened by the passing of Ralph Roberts, one of our country’s greatest business pioneers and a man who truly embodied the American dream. He built much of the cable industry with his own hands, taking a small nascent service offering consumers greater television choices and building it into one of the most significant industries in the country today. Ralph’s impact will live on forever.
“Ralph was a man of grace. He showed us that you can succeed, while remaining warm, kind and generous to others. His impact on the lives of friends, colleagues and family are his greatest legacy. Our prayers and deepest sympathies go to his wife Suzanne, son Brian and the entire Roberts family.”
And American Cable Association President-CEO Matthew M. Polka said: “With unmatched skill and devotion, Ralph Roberts was a business legend who took tiny Comcast from its humble start in Tupelo, Miss., and turned it into one of the most important media companies in the United States in just a few decades.
“Amid a digital revolution that disrupted and confused so many in the business world, Ralph Roberts saw the future clearly and encouraged Comcast to become a broadband and technology innovator benefiting industry and consumers here and around the world. At heart, Mr. Roberts was an entrepreneur like so many of our members, and we will miss his passion for our industry.
“This is a sad day, but we appreciate and will remember what Mr. Roberts did throughout his legendary career to encourage us all. Our thoughts and prayers are with the Roberts family at this sorrowful moment.”