The former sales director at the group’s WWMT Grand Rapids, Mich., will oversee CBS affiliate WHP in the Pennsylvania state capital as well as CW affil WLYH.
Sinclair Broadcast Group today named Bill Bradley general manager of CBS affiliate WHP Harrisburg, Pa. (DMA 45). He will also be responsible for the oversight of CW affil WLYH, which is programmed by Sinclair under a time brokerage agreement.
Bradley has been director of sales at Sinclair’s WWMT Grand Rapids-Kalamazoo, Mich., since 2008. From 2004 to 2007, he was the director of sales at Comcast Spotlight in Grand Rapids, Mich.
Prior to that and from 2003, he was an account director at OTT Communication in Louisville, Ky. From 2000 to 2002, Bradley was the VP-GM at WBKI Louisville, KY and from 1997 to 2000 he was the director of sales for WMAR Baltimore.
He has also held other sales and management positions including director of sales for WCCO Minneapolis, and local sales manager and national sales manager for WGN Chicago.
Bradley received a bachelor’s degree in business administration from St. Thomas University in St. Paul, Minn., and completed an executive program focusing in negotiation from Harvard University.