The new agreement will provide the rep firm with ratings and demographic information for all 210 local markets.
Rentrak today announced an agreement with TV rep firm Katz Television Group to provide Rentrak’s full suite of local market ratings services, including its automotive and political advanced demographics, for all common client stations.
Katz will use Rentrak ratings and advanced demographic information to offer insights into how local TV audiences view television across the entire year, in every local market. Using Rentrak data, Katz says it will be able to sell the value and relevance of their partner stations’ audiences, not just their size.
“Katz Television Group is committed to working with innovative companies that help us best represent our station partners to the national agency community. Rentrak has proven to be a unique, forward-thinking company that is committed to pushing the local TV industry into a new era of measurement,” said Stacey Lynn Schulman, EVP of strategy, analytics and research at Katz. “We look forward to working with Rentrak in developing the systems and interfaces that will make them a valued currency with our trading partners. Consumers are shifting behaviors and consuming content across many screens. The time is now to work with progressive organizations like Rentrak who can help develop new opportunities for local stations to expand their businesses.”
“We are very excited for our new partnership with Katz Television Group and are eager to work closely with them and all of our mutual client stations in the national spot marketplace,” said Steve Walsh, Rentrak’s EVP of local television.