The Spanish-language news executive takes charge of information and local productions across various platforms at Telemundo’s Dallas station.
Telemundo’s KXTX Dallas-Fort Worth (DMA 5) today named Sandra Thomas VP of news with responsibility for the Telemundo 39 news department and all other local productions across the station’s various platforms. She succeeds Karen Méndez, who left in late June to become VP news at Telemundo’s WNJU New York. Thomas’ first day will be Aug. 17.
“Sandra is a seasoned newsroom leader who for nearly three decades, has helped news teams all across the country produce and deliver news that has kept Spanish-language viewers informed all throughout the United States,” said John Trevino, KXTX president-GM.
Thomas joins KXTX after launching her broadcast and journalism career in 1985 and holding various newsroom positions with increasing responsibility at both the national and local level. She returns to Telemundo after working as the network’s Mexico bureau chief in 1993 and as the news director for Telemundo’s KVEA Los Angeles from 1994 to 1997.
Most recently, Thomas worked as senior director of local and affiliate news and as the regional news director for Northern California stations for the Univision Station Group from 2009 to 2013.
Before this, she was the news director for Univision’s KMEX Los Angles and KDTV San Francisco for a combined 14 years. She launched her broadcast career in 1985 at the Univision network, working as a news producer.
In addition to being a published author, Thomas has worked as a freelancer and television public affairs show host and reporter for various English-language news outlets and publications, including the Los Angeles Times, NPR, NBC Nightly News and WRC Washington, among others.
Thomas holds various awards, including an Emmy for producing a network special about poverty-stricken Latino children in the United States, two American Women in Radio and Television awards and a Mark Twain Associated Press Award for her reports about immigration topics.
She has earned two bachelor’s degrees, one in mass media for educational support from the Instituto Latinoamericano de Comunicacion Educativa (Mexico) and a degree in journalism, radio, television and film from the University of Maryland. She also holds a master’s in international journalism from the University of Southern California.