The former president of Scripps Networks brings a background in journalism and multi-platform programming to lead the next generation of the U.S. government’s international media.
The Broadcasting Board of Governors (BBG), the independent federal government agency that oversees all U.S. civilian international media, today announced the appointment of John Lansing as chief executive officer and director, effective in September.
Lansing joins the BBG with nine years of experience as president of Scripps Networks where he oversaw the $2.5 billion division, Scripps Networks Interactive, including the company’s portfolio of six cable networks – Food Network, HGTV, Travel Channel, DIY, Cooking Channel and Great American Country – and the $100 million Scripps Networks Digital division.
Prior to joining Scripps Networks in 2004, Lansing was SVP for television of the broadcasting division of the E.W. Scripps Co., managing the company’s portfolio of 10 network affiliated television stations. Earlier, he held various senior management positions at Scripps-owned affiliates, including WEWS Cleveland and WXYZ Detroit.
Most recently, Lansing was president-CEO of Cable & Telecommunications Association for Marketing (CTAM), a marketing association comprising 90 of the top U.S. and Canadian cable companies and television programmers. There, Lansing oversaw the development of business strategies and marketing initiatives that position cable television companies for continued growth as they compete with emerging digital content platforms.
Lansing also brings a deep journalism background from positions as an award-winning Pphotojournalist and field producer, assignment manager, managing editor and news director at several television stations earlier in his career.