Of Nielsen’s 210 Designated Market Areas, 39 increased their positions, while 46 dropped in the new 2015-16 rankings. There were seven changes in the top 20 markets affecting Washington, Boston, Tampa, Phoenix, Detroit, Cleveland and Orlando. Of all the moves, the largest was three slots.
Top 20 Movement In New Nielsen DMA Ranks
According to Nielsen’s latest Local Television Household Universe Estimates for the upcoming 2015-16 television season, there are 113,314,340 TV homes in the U.S. That’s a 0.4% decrease from 113,808,820 in 2014-15. These 2015-16 TV season rankings take effect Sept. 26.
In these new rankings, there were 85 changes among Nielsen’s 210 Designated Market Areas — 39 increased their positions, while 46 dropped.
There were seven changes among the top 20 markets:
- Washington and Boston switched, with D.C. now No. 7 with 2,443,640 TV homes and Beantown No. 8 with 2,411,250.
- Tampa-St. Petersburg climbed two slots to No. 11 (1,859,820), with Phoenix dropping to 12 (1,848,850) and Detroit to 13 (1,828,230).
- Cleveland swapped with Orlando, with the Ohio home of the Rock ’n’ Roll Hall of Fame moving up to 18 (1,493,160), while Florida’s theme park capital slipped to 19 (1,489,710).
Most of the moves were up or down a single slot. The biggest changes were just three positions, which happened in three instances:
- Honolulu rose from 69 to 66 (437,120).
- Lafayette, La., moved up to 121 (230,240) from 124 last year.
- Minot-Bismarck-Dickinson, N.D., previously 142, is now 139 (164,550).
- Bend, Ore., claims the 190 spot (64,580), up from 193.
Download the full list of DMA rankings here.