DMAS 1-210

Top 20 Movement In New Nielsen DMA Ranks

Of Nielsen’s 210 Designated Market Areas, 39 increased their positions, while 46 dropped in the new 2015-16 rankings. There were seven changes in the top 20 markets affecting Washington, Boston, Tampa, Phoenix, Detroit, Cleveland and Orlando. Of all the moves, the largest was three slots.

According to Nielsen’s latest Local Television Household Universe Estimates for the upcoming 2015-16 television season, there are 113,314,340 TV homes in the U.S. That’s a 0.4% decrease from 113,808,820 in 2014-15. These 2015-16 TV season rankings take effect Sept. 26.

In these new rankings, there were 85 changes among Nielsen’s 210 Designated Market Areas — 39 increased their positions, while 46 dropped.

There were seven changes among the top 20 markets:

  • Washington and Boston switched, with D.C. now No. 7 with 2,443,640 TV homes and Beantown No. 8 with 2,411,250.
  • Tampa-St. Petersburg climbed two slots to No. 11 (1,859,820), with Phoenix dropping to 12 (1,848,850) and Detroit to 13 (1,828,230).
  • Cleveland swapped with Orlando, with the Ohio home of the Rock ’n’ Roll Hall of Fame moving up to 18 (1,493,160), while Florida’s theme park capital slipped to 19 (1,489,710).
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Most of the moves were up or down a single slot. The biggest changes were just three positions, which happened in three instances:

  • Honolulu rose from 69 to 66 (437,120).
  • Lafayette, La., moved up to 121 (230,240) from 124 last year.
  • Minot-Bismarck-Dickinson, N.D., previously 142, is now 139 (164,550).
  • Bend, Ore., claims the 190 spot (64,580), up from 193.

Download the full list of DMA rankings here.

Comments (11)

Leave a Reply

Keith ONeal says:

September 4, 2015 at 10:27 pm

Orlando dropped from 18 to 19 even though the population in our market has increased. Go figure.

    Wagner Pereira says:

    September 5, 2015 at 4:21 am

    Again proving you have no idea how any of this works.

    Keith ONeal says:

    September 5, 2015 at 10:07 pm

    Piss off, Insider!!!

    Wagner Pereira says:

    September 6, 2015 at 5:47 pm

    Your posts show the truth.

Wagner Pereira says:

September 5, 2015 at 4:46 am

More important than rankings, a decline of just under 500,000 Households compared to a drop of 2,000,000 from 2013-2014. With 2.5M less Households, all the sudden those MVPD Subscriber declines are right in line with Households. So much for a OTA increase with cable cutters.

    kendra campbell says:

    September 5, 2015 at 12:20 pm

    What do subscribers vs. OTA have to do with TV household estimates?

    Wagner Pereira says:

    September 6, 2015 at 5:50 pm

    Another clueless person. A TV Household is a TV Household if it has a TV in the House. Just because you “cut the cord” does not mean you put the TV in the Garbage. Cord Cutters brag about all the OTA Programming they get via antenna without MVPD. Considering the TV Households have gone down by 2.5 Million over the past 13 months, MVPD losses are simply reflecting with TV Households, not a cord cutting mentality.

    kendra campbell says:

    September 7, 2015 at 8:44 am

    You appear to be arguing with yourself. Yes – a TV household is a TV household.

    Wagner Pereira says:

    September 8, 2015 at 12:19 am

    @jdshaw – sorry to say you do not get it. Never have. Never will.

Brian Bussey says:

September 8, 2015 at 11:50 am

the bigger story is how local broadcasters are failing at protecting their local advertisers with needless consolidation, unlimited paid and no real development strategies for growing local advertisers

    Wagner Pereira says:

    September 8, 2015 at 4:20 pm

    Aren’t well paid Sales People supposed to come up with ways to increase their billing? I believe it’s called commission! Otherwise, might as well just hand it off to a computer with minimal humans to pay – oh wait, they are doing that!

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