She will receive the Chuck Sherman Television Leadership Award at the NAB Small Market Television Exchange in Austin, Texas, in October. Wilkins is credited with launching and growing the Small Market Television Exchange, which began as a small gathering in 1987 and has become a successful annual event attracting more than 500 attendees.
The National Association of Broadcasters will honor Carolyn Wilkins, recently-retired vice president of operations for the NAB Television Department, with the Chuck Sherman Television Leadership Award at the NAB Small Market Television Exchange (SMTE), set for Oct. 8-10 in Austin, Texas.
“Carolyn not only conceived the SMTE, she distinguished herself as one of the most dedicated and creative people with whom I’ve worked. Her unique vision helped keep this NAB event fresh and relevant over the years,” said NAB EVP of Television Marcellus Alexander. “It is fitting that Carolyn should receive the Chuck Sherman Television Leadership Award, named after the man who hired her at NAB.”
Carolyn Wilkins joined NAB in 1983 and was primarily responsible for developing meetings and conference programing for television professionals. Wilkins is credited with launching and growing the Small Market Television Exchange, which began as a small gathering in 1987 and has become a successful annual event attracting more than 500 attendees.
Hosted by NAB, the Small Market Television Exchange is the only national conference designed exclusively for small market television groups and stations in DMAs 76 to 210. SMTE presents innovative leadership and sales management strategies, original success stories and creative sales promotion ideas to help television professionals grow their business.
Wilkins also led special event production efforts and the development of television-related conference sessions for the annual NAB Show Broadcast Management Conference. The conference offers broadcast station operators educational programming such as digital best practices and provides an overview of regulatory and legislative issues impacting the business.
Prior to NAB, Wilkins worked on both the local advertising agency and television sides of the industry. She retired from NAB in January 2015.
The Chuck Sherman Television Leadership Award, created in 2003, is named in honor of the late Dr. Charles E. Sherman to recognize an individual demonstrating leadership, service and commitment to local television in medium and smaller markets.